The ISH Fair, one of the world's leading trade fairs in the ceramic sanitaryware, air conditioning, and water technology sectors, took place in Frankfurt this year from March 17-21, 2025. At the fair, where 14 of our member companies showcased their prominent products, our Turkish Ceramics brand was featured with a stand in the high-traffic foyer area. Our stand attracted great attention with the prominent products of our member companies, catalogues and highlights of Turkish Ceramics sector.

During the 5-day fair, Frankfurt Consul General İlknur Akdevelioğlu visited our stand and discussions were held on economic developments and the ceramics industry in Germany. Afterwards, the stands of our member companies were visited together with the Chairman Çenesiz and the Supervisory Board Member Hakan Çanakcı.

As part of our promotional activities carried out simultaneously with the ISH Fair, taxis bearing with the Turkish Ceramics logo attracted attention in Frankfurt city center and around the fairgrounds as in every fair period. In addition, a comprehensive promotional activity was carried out with social media advertising campaigns aimed at our target audience throughout the fair.