The 42nd edition of the Cersaie Trade Fair, one of the most prestigious international events in the ceramics industry, was held in Bologna, Italy, from September 21 to 25 and concluded successfully on Friday, September 25, after five productive days. Leading companies from across the globe showcased future trends and innovative solutions in ceramic surfaces, bathroom furnishings, and architectural coverings.

Marking its third consecutive participation with an exhibition booth under the Turkish Ceramics brand, our Association was represented at the fair by Vice Chairman of the Board Erdem Çenesiz and Secretary General Musa Demir. Accompanied by Mehmet Özöktem, Consul General of Türkiye in Milan, and Commercial Attaché Gülay Babadoğan Tarakçıoğlu, the delegation visited the booths of 16 member companies, all of which reported a highly productive and rewarding exhibition experience. The fair was also visited by Board Members Altuğ Akbaş and Hakan Çanakcı.

Within the scope of the contacts made during the event, a high-level meeting took place on September 24, 2026, with Augusto Ciarrocchi, President of Confindustria Ceramica, and Armando Cafiero, Secretary General. In line with the mutual interests of both countries' ceramic industries, current developments in the European market regarding the ceramic sanitaryware and ceramic tile sectors were evaluated. Throughout the meeting, constructive discussions and mutual consultations were held to further strengthen bilateral cooperation.

Additionally, as part of our annual promotional campaign, Turkish Ceramics-branded taxis traversed the streets of Bologna throughout September. This high-impact urban promotional initiative effectively enhanced the international visibility of the Turkish ceramics sector and further reinforced its global brand recognition.