Held in Las Vegas from March 30 to April 2, 2026, Coverings 2026, one of the most significant international gatherings for the ceramic tile and natural stone industry, brought together industry professionals on a global scale. With Turkish Ceramics participating through a dedicated booth the fair served as a productive platform for exhibiting innovative products and fostering international collaborations.

During the event, standout products from our member companies were introduced to visitors, and our stand became a key meeting point for industry professionals. These promotional activities significantly enhanced our brand’s international visibility.

As part of the marketing efforts, a visual campaign for the Turkish Ceramics brand was showcased on digital wall posters at the main entrance of the exhibition center. This high-traffic area greatly contributed to increasing brand awareness. Additionally, targeted social media campaigns conducted before and during the fair further strengthened our brand presence.

Commercial Attaché in Los Angeles, Ali Dolu, visited our stand to conduct comprehensive evaluations regarding developments in the U.S. market and potential areas of cooperation.

A total of 11 member companies participated in the fair. Their booths were visited under the coordination of our association, and meetings were held with each participant. During these engagements, sectoral developments and export opportunities, particularly in the U.S. market,were thoroughly assessed.