World’s most renowned trend forecasters Lidewij Edelkoort was the guest of “Turkishceramics” for the occasion of Istanbul Design Week 2011. As being an event with the aim of bringing a new breath to design world by harmonizing the design vision of Istanbul with Europe and other world cities, Istanbul Design Week welcomed thousands of visitors, representatives from other design weeks, universities and worldwide famous designers. During Istanbul Design Week which was held on the Old Galata Bridge between 28th of September and 2nd of October 2011, newest projects, exhibitions, workshops and panels related to design, trend, science, architecture and technology were presented by reflecting Turkish design culture and tradition to the whole world.
On its 6th year, Lidewij Edelkoort, one of the world’s most renowned trend forecasters, was hosted by “Turkishceramics” at Istanbul Design Week. Edelkoort, being chairwoman of the Design Academy Eindhoven in Holland and curator at museums around the world such as Armour in the Netherlands, Skin Tight: the sensibility of flesh at Chicago’s Museum of Contemporary Art, and North meets South which exhibited at the Centre Culturel Suédois in Paris and in Stockholm’s Nordiska Museet, was listed among the world's 40 most important designers by The British design magazine i-D and named one of the 25 most influential fashion experts of our day by Time magazine. More recently in February 2008, Lidewij was awarded the ‘Chevalier de l’Ordre des Arts et des Lettres’ by the French Ministry of Culture and Communication.
‘Blending traditional background within today’s design, ceramic will be one of the elements of the future trends’
With the occasion of Istanbul Design Week, trend designer Lidewij Edelkoort and the chairman of Turkish Ceramics Promotion Group Bahadır Kayan have met on behalf of “Turkishceramics” and Turkish ceramic sector. While Bahadır Kayan was underlining that being a “land of ceramics”, ceramics have always been an interior design element from since on, and Turkish ceramics have always been a part of architecture and living culture which is taking its roots from Turkish bathroom culture; Edelkoort stated that it is a great moment of ceramics with the rediscovery of ceramics within a new mood.
Having a speech at the opening conference, Lidewij Edelkoort presented the future trends. According to Edelkoort, there is always a link between the life of a mankind, its relationships with its circle of friends and parents and the objects it use. That’s why she claims in the future, we will see more objects inspired by this lifestyle. Edelkoort underlines that this link will bring us a new trend which is based on blending traditional background with today's modern designs. Depending on the future trends, Edelkoort affirmed that ceramics will be used in unusual places like on a stove, as a public furniture besides the usage of ceramics on the façade of the buildings will be a real trend in the future.